SEO Performance Report — Fullerton Smile Dentistry

This Month's Work

What We've Done This Month

Here's the work the Dentist Nerds team completed for Fullerton Smile Dentistry in August — with links so you can review each item directly.

Blogs Completed 3 new

Inlays and Onlays vs. Fillings: Which One Is Stronger?
Supports the inlays/onlays & restorative-dentistry service pages.
When Does a Tooth Actually Need a Crown?
Targets dental-crown searches & restorative intent.
Will a Night Guard Stop Teeth Grinding? Here's What to Know
Supports the night-guard / TMJ & bruxism service pages.

Backlinks Added 2 new

We added 2 new backlinks this month from trusted dental directories, strengthening off-site authority:

View Backlinks Sheet

Technical SEO Maintenance

Routine technical maintenance this month — verified schema on the core service pages, checked internal links and redirects, monitored Core Web Vitals and mobile usability, and confirmed the XML sitemap stays submitted and clean in Google Search Console.

Tracking & Reporting

Monitored rankings and performance across Semrush (keyword position tracking), Local Falcon (map-pack grid scans), and Windsor — pulling Google Analytics 4, Google Business Profile, and Google Search Console data together so every number in this report is live and verified.

Website Transition to New Platform Migration

This month we completed the migration of the practice's website to a new platform — a major infrastructure upgrade for speed, security, and long-term flexibility. We managed the move carefully to protect SEO: mapping and preserving URLs with redirects, re-checking schema and internal links, and closely monitoring indexing and rankings as the new platform settles in. Some short-term ranking movement is normal during a transition like this, and we're actively watching it.

Semrush Position Tracking

Keyword Rankings

The practice's top-ranked local and service keywords in Semrush — all now inside Google's top 25 — as of August 31, 2026, with movement since July. Position is where the site ranks (lower is better) and Change is the month's movement. smile makeover fullerton climbed 11 spots this month, while the others held steady in the top 25. Domain-wide, the site grew to 269 ranked keywords (up from 240 in July).

Search Phrase	Position	Change	Searches/mo	Status
smile dental fullerton	#16	—	30	Building
smile makeover fullerton	#18	▲ 11	70	Building
veneers in fullerton	#18	—	50	Building
tmj treatment fullerton	#19	—	50	Building
jaw pain treatment fullerton	#25	—	50	Building

Source: Semrush organic positions (best-ranking page per keyword). Change column shows movement since July.

Local Falcon Grid

Local Map Rankings

Where the practice shows up on Google Maps across the local grid. Each circle is a geographic search point — greener is better, the blue pin is the office. Click any circle to see the rank at that point.

Keyword: dentist in fullerton

Grid: 11×11 · 3 mile radius

Scanned: August 25, 2026

14.51

Avg Rank (ARP)

94/121

Points Ranked

2.48%

SoLV

121

Search Points

#2–3

#4–5

#6–7

#8–9

#10–19

#20+

Not ranking

Office

Google Analytics 4 · via Windsor

Traffic to Each Page

Top pages by organic visits in August. These are the pages doing the heavy lifting for the practice.

/ (Home)
70
/dentist-appointment/
24
/our-dental-team/
15
/contact-us/
12
/meet-our-dental-team/
8
/fullerton-ca/teeth-whitening/
7
/fullerton-ca/dental-services/
6
/about-us/
5

Source: Windsor / Google Analytics 4 organic sessions per page. Bar widths are relative to the top page.

Google Analytics 4 · via Windsor

Where Traffic Comes From

How visitors found the website in August, by channel. Organic search sessions kept climbing (120, up from 111 in July); a spike in direct traffic drove the overall total higher this month.

70% 22%

Total sessions this month: 556

Direct70%388 sess.

Organic Search22%120 sess.

Paid Search4%23 sess.

Referral2%13 sess.

Organic Social & Other2%12 sess.

Source: Windsor / Google Analytics 4 — sessions by default channel group.

Google Business Profile · via Windsor

Google Business Profile Performance

Activity on the Google Business listing this month and the prior 5 months — calls, web clicks, reviews, and how often the profile showed up in Search and Maps.

This month at a glance

1,058

Searches / Impr.

▲ 155 vs last month

New Reviews

86 total · 5.0★

Website Clicks

▲ 4 vs last month

Phone Calls

▼ 11 vs last month

6-month trend

Month	Impressions	Search	Maps	Web Clicks	Calls	Directions
Mar 2026	704	463	241	23	12	70
Apr 2026	788	506	282	35	15	100
May 2026	739	473	266	28	14	100
Jun 2026	798	495	303	31	16	69
Jul 2026	903	612	291	34	26	72
Aug 2026	1,058	713	345	38	15	71

Source: Windsor / Google Business Profile insights.