Reporting period: August 1–31, 2026
In August we kept compounding Lava Dental's authority — 4 new blog posts, a big push on local citations and directory backlinks, ongoing technical maintenance on the newly launched site, and full performance tracking. Here's the work, with links so you can review each item directly.
These are the priority Houston keywords in Lava Dental's Semrush Position Tracking campaign, tracked locally from Jul 8 → Sep 4. Because the website only launched in July, these competitive local terms are still in the Building phase — not yet inside Google's top 100. This is the baseline we're measuring against. In parallel, the domain's overall organic footprint has grown to 80 keywords (up from 44 in July) as Google indexes the new site.
| Search Phrase | Position | Change | Status |
|---|---|---|---|
| dentist near me | — | — | Building |
| emergency dentist near me | — | — | Building |
| dental implants near me | — | — | Building |
| dental implants houston | — | — | Building |
| teeth whitening houston | — | — | Building |
| dental implants in houston | — | — | Building |
| dentist houston | — | — | Building |
| emergency dentist houston | — | — | Building |
| houston dentist | — | — | Building |
| veneers houston | — | — | Building |
| dentist in houston | — | — | Building |
| invisalign in houston | — | — | Building |
| root canal houston | — | — | Building |
| veneers in houston | — | — | Building |
Source: Semrush Position Tracking campaign for lavadentalhouston.com (Houston, TX · local search volume), Jul 8 – Sep 4, 2026. "—" = not yet ranking in Google's top 100. Positions held steady across the period as the newly launched site continues to be indexed.
Where the practice shows up on Google Maps across the local grid. Each circle is a geographic search point — greener is better, the blue pin is the office. Click any circle to see the rank at that point. Map-pack visibility softened this month — a focus area we're addressing with the citation and review work underway.
Top pages by organic visits in August. Organic traffic climbed to 169 sessions this month (+43% over July) as more of the site earned rankings.
Source: Windsor / Google Analytics 4 organic sessions per page. Bar widths are relative to the top page.
How visitors found the website in August, broken down by channel. Organic search grew to 34% of all traffic (up from 22% in July) as the practice's rankings expanded.
Total sessions this month: 497
Source: Windsor / Google Analytics 4 — sessions by default channel group. "Other" = Organic Social, Paid Search & Unassigned.
Activity on the Google Business listing this month and the prior 5 months — calls, web clicks, reviews, and how often the profile showed up in Search and Maps.
This month at a glance
6-month trend
| Month | Impressions | Search | Maps | Web Clicks | Calls | Directions |
|---|---|---|---|---|---|---|
| Mar 2026 | 851 | 492 | 359 | 25 | 35 | 91 |
| Apr 2026 | 971 | 528 | 443 | 47 | 24 | 99 |
| May 2026 | 696 | 422 | 274 | 37 | 36 | 61 |
| Jun 2026 | 684 | 360 | 324 | 15 | 23 | 60 |
| Jul 2026 | 784 | 417 | 367 | 68 | 26 | 52 |
| Aug 2026 | 665 | 412 | 253 | 43 | 19 | 53 |
Source: Windsor / Google Business Profile insights. Impressions = Search + Maps (desktop + mobile).