Reporting period: July 1–31, 2026
July was launch month for Lava Dental — the new website went live and we began building the practice's organic foundation from day one. Here's the work the Dentist Nerds team completed this month, with links so you can review each item directly.
These are the priority Houston keywords we're tracking for Lava Dental in Semrush, as of July 31, 2026. Because the website only launched this month, these competitive local terms are all in the Building phase — this is the starting line we'll measure future progress against. In the meantime the domain is already ranking for 44 organic keywords overall (mostly brand and long-tail terms) as Google indexes the new site.
| Search Phrase | Position | Change | Searches/mo | Status |
|---|---|---|---|---|
| dentist near me | — | — | 14,800 | Building |
| emergency dentist near me | — | — | 4,400 | Building |
| dental implants near me | — | — | 1,300 | Building |
| dental implants houston | — | — | 1,000 | Building |
| teeth whitening houston | — | — | 590 | Building |
| dental implants in houston | — | — | 260 | Building |
| dentist houston | — | — | 110 | Building |
| emergency dentist houston | — | — | 90 | Building |
| houston dentist | — | — | 90 | Building |
| veneers houston | — | — | 40 | Building |
| dentist in houston | — | — | 30 | Building |
| invisalign in houston | — | — | 10 | Building |
| root canal houston | — | — | 10 | Building |
| veneers in houston | — | — | 10 | Building |
Source: Semrush position tracking for the Lava Dental project (14 tracked keywords, Houston, TX). Competitive terms typically take several months to enter the top 100 after a new-site launch. "—" = not yet ranking in the top 100.
Where the practice shows up on Google Maps across the local grid. Each circle is a geographic search point — greener is better, the blue pin is the office. Click any circle to see the rank at that point.
Top pages by organic visits in July. These are the pages doing the heavy lifting for the practice in its first month live.
Source: Windsor / Google Analytics 4 organic sessions per page. Bar widths are relative to the top page.
How visitors found the website in July, broken down by channel. A healthy mix with growing organic search is what we're building toward as the new site matures.
Total sessions this month: 528
Source: Windsor / Google Analytics 4 — sessions by default channel group.
Activity on the Google Business listing this month and the prior 5 months — calls, web clicks, reviews, and how often the profile showed up in Search and Maps.
This month at a glance
6-month trend
| Month | Impressions | Search | Maps | Web Clicks | Calls | Directions |
|---|---|---|---|---|---|---|
| Feb 2026 | 591 | 352 | 239 | 17 | 19 | 78 |
| Mar 2026 | 851 | 492 | 359 | 25 | 35 | 91 |
| Apr 2026 | 971 | 528 | 443 | 47 | 24 | 99 |
| May 2026 | 696 | 422 | 274 | 37 | 36 | 61 |
| Jun 2026 | 684 | 360 | 324 | 15 | 23 | 60 |
| Jul 2026 | 765 | 417 | 348 | 64 | 23 | 37 |
Source: Windsor / Google Business Profile insights. Impressions = Search + Maps (desktop + mobile).