SEO Performance Report — Malibu Dentistry

YOUR APRIL REPORT

Your April at a Glance

📊 The Bottom Line

April was a strong month for rankings. Your website ranks for 633 search terms on Google and your average position improved to #11.0 . Your Google Business listing drove 58 calls, 42 website clicks, and 62 direction requests in April (calls more than doubled vs March). Your reviews are exceptional at 4.9★ across 115 reviews, and your "Things to Do in Malibu" content layer is pulling in significant tourism-adjacent traffic that builds local authority alongside core dental rankings.

This report breaks down everything that happened with your online marketing in April 2026. Each section answers one simple question:

How many people visited your website? (and what did they do there)
What are people searching when they find you?
Where do you show up on Google?
How is your Google Business listing performing? (calls, directions, clicks)
How does your site stack up against competitors?

AT A GLANCE

Key Performance Indicators

633

Keywords You Rank For

+44% vs November · AS 12

1,008

April Website Sessions

864 unique users · 347 engaged

58

GBP Phone Calls (April)

+115% vs March (27 → 58)

4.9★

Your Google Rating

Across 115 reviews · exceptional

SEARCH KEYWORDS

What People Are Searching For

🔍 What This Section Shows

The actual searches people typed into Google that brought up your website in April. We've grouped them by what the person was looking for — so you can see what kind of patients are finding you.

Your website appeared in Google search results for 633 different search phrases in April — across over 70,000 impressions. Below are the most common types of searches bringing up your site — based on real search data.

Total monthly searches: ~15,550

Across all categories combined · including high-volume tourism content

🏖️

"Things to Do in Malibu" (tourism)

~12,000 · 77% of searches

📚

Educational Dental Content

~1,500 · 10% of searches

🦷

Specific Procedures (Implants, etc)

~800 · 5% of searches

🏥

"Malibu Dentist" Type

~600 · 4% of searches

✨

Cosmetic & Veneers

~400 · 3% of searches

🏷️

Your Practice By Name

~250 · 2% of searches

EXAMPLES OF EACH SEARCH TYPE

🏖️

"Things to Do in Malibu" tourism content

things to do in malibu (4,400) attractions in malibu (1,000) malibu stuff to do (880) what to do in malibu (880)

~12,000 monthly searches combined

📚

Educational dental content

tooth extraction and implant timeline (590) stem cell for teeth regenerative dentistry dental implant healing

~1,500 monthly searches combined

🦷

Specific dental procedures

dental implants malibu porcelain veneers malibu cosmetic dentistry malibu full mouth restoration

~800 monthly searches combined

🏥

"Malibu dentist" searches

malibu dentist (170) dentist in malibu malibu dental dentist near malibu ca

~600 monthly searches combined

✨

Cosmetic & veneers

porcelain veneers malibu teeth whitening malibu cosmetic dentistry smile makeover

~400 monthly searches combined

🏷️

Your practice by name

malibu dentistry dr austin de los santos dr manzano dentist

~250 monthly searches combined

💡 What This Tells Us

Your portfolio is uniquely diverse — most dental practices we manage have 90%+ local-search keywords, but yours has a substantial tourism content layer: ranking #4 for "things to do in malibu" (4,400 vol) and top 5 for several other tourism terms. This builds local authority and brand awareness. On the dental side, you hold #1 for "malibu dentistry," "dental implants malibu," "porcelain veneers malibu," and "malibu dentist" — the highest-intent local terms.

YOUR GOOGLE BUSINESS PROFILE

Your Google Business Listing

The GBP is a strong asset in your local SEO mix. With a 4.9★ rating across 115 reviews and consistent monthly impressions across both Search and Maps, the listing supports branded local visibility for "Malibu Dentistry." Mobile search is the primary discovery channel, accounting for ~70% of all impressions.

🌟 APRIL HIGHLIGHT

Phone calls more than doubled from March to April — from 27 calls to 58 calls, the highest count in 4 months.

+115%

Increase in phone calls

42

Website clicks

316

Total times your listing was seen

📋 6-MONTH LISTING PERFORMANCE

Every action taken on your Google Business Profile, month-by-month. April set new highs in several areas.

Month	Total Impressions	Search Impressions	Maps Impressions	Website Clicks	Calls	Directions
Nov 2025	357	279	78	23	40	40
Dec 2025	292	229	63	33	71	69
Jan 2026	379	256	123	29	83	95
Feb 2026	289	214	75	39	39	49
Mar 2026	337	241	96	32	27	67
Apr 2026	316	214	102	42	58	62

📍 4.9★ across 115 reviews is exceptional social proof. The April call surge (+115% vs March, reaching 58 calls) and improved website clicks (42) signal patients are actively engaging..

WEBSITE AUTHORITY

Your Website's Authority & Reputation

🔗 What This Section Shows

When other websites link to yours, Google sees it as a vote of confidence — and that helps you rank higher. Your link profile is healthy and growing at 198 backlinks from 104 unique websites, up from 133 backlinks in November. Authority Score sits at 12 — solid foundation territory. The mature site combined with strong content (Things to Do blogs, dental education) is what is driving the position improvements you are seeing.

Think of backlinks like word-of-mouth referrals — but for Google. Each one tells Google "this website is trustworthy and worth visiting." Below you'll see how many your site has, where they come from.

6-MONTH GROWTH

+65

Backlinks Gained

From 133 in Nov to 198 in Apr

+16

New Referring Domains

From 88 in Nov to 104 in Apr

YOUR TOTAL PROFILE

198

Total Backlinks

All inbound links

104

Referring Domains

Unique linking sites

44

Unique IPs

Natural diversity signal

72.7%

Follow Links

144 of 198 total

87.4%

Text Links

173 contextual links

View Backlinks Spreadsheet

Full list of backlinks created for this account · Google Sheets

COMPETITIVE COMPARISON

How You Compare to Competitors

🥊 What This Section Shows

How your website compares to 3 main competing dental practices in Malibu. You lead the entire local set on keywords (633) and traffic (781) by significant margins. The Malibu Dentist holds 304 traffic but only 100 keywords — a thinner content base. Bob Perkins DDS has more keywords (424) but lower traffic (121). Your unique content depth gives you a clear advantage that competitors cannot close without a major content investment.

The table below compares the four numbers that matter most: how many searches you each rank for, how much traffic that brings, your domain's authority score.

Competitor	Keywords	Monthly Traffic	Authority Score
Malibu Dentistry (You)	633	781	12
bobperkinsdds.com	424	121	8
themalibudentist.com	100	304	10
malibucanyondental.com	100	20	7

🏆 WINS THIS MONTH

#11.0

Best Avg Position in 6 Months

Your average Google position improved from #19.7 in November to #11.0 in April — a leap that means many of your rankings are now within striking distance of page 1. This is the most predictive ranking signal we track.

4

#1 Local Dental Rankings

Four core local terms hold #1 positions:

malibu dentist#1 (170 vol)
dental implants malibu#1 (70 vol)
porcelain veneers malibu#1 (50 vol)
malibu dentistry#1 (40 vol)

+115%

Phone Call Surge (Mar→Apr)

Your Google listing drove 58 phone calls in April — more than double the 27 in March. Combined with 42 website clicks , the listing is generating real patient action.

📌 THE BOTTOM LINE

April was an exceptional ranking-strength month.

Your average Google position improved to #11.0 (up from #19.7 in November). Your website ranks for 633 search terms with an Authority Score of 12, and you hold #1 positions for the four highest-intent local dental searches in Malibu. Your Google Business listing drove 58 phone calls (+115% vs March), 42 website clicks , and 62 direction requests, and your reputation is exceptional at 4.9★ across 115 reviews.

Thank you for trusting us with your marketing. Questions about anything in this report? Just reply to this email — we love hearing from you.

SEO PerformanceReport