Dentist Nerds — Smart Dental Marketing
Monthly SEO Performance Report · Confidential
July 2026 Report

Smile Tustin by Dr. Ezzy
Tustin, CA

Reporting period: July 1–July 31, 2026 · Compared with June 2026

smiletustin.com

541
Keywords Ranking
▲ 83 vs June (458)
387
Website Traffic / mo
Organic sessions · ▲ 32 vs June
24
GBP Phone Calls
▲ 1 vs June (23)
5.0★
Review Rating
216 total reviews
This Month's Work

What We've Done This Month

Here's the work the Dentist Nerds team completed for Smile Tustin by Dr. Ezzy in July — with links so you can review each item directly.

Blogs Completed 3 new
Backlinks & Authority
We continued building off-site authority for the practice, which shows in the domain's growing keyword footprint (up to 541 ranking keywords this month). Every live link and its source is logged in the tracking sheet, kept updated as placements go live.
View Backlinks Sheet
Tracking & Reporting
Monitored rankings and performance across Semrush (keyword position tracking), Local Falcon (map-pack grid scans), and Windsor — pulling Google Analytics 4, Google Business Profile, and Google Search Console data together so every number in this report is live and verified, and every June-to-July comparison is apples-to-apples.
Semrush Organic Rankings

Keyword Rankings

Where smiletustin.com ranks in Google organic search for its priority Tustin keywords, as of July 15, 2026, sorted by best position (#1 is the top of Google's results). Green marks a top-3 spot, amber a first-page spot, and the Change column tracks how each keyword moved versus June.

Search PhrasePositionChangeSearches/moStatus
dental implants in tustin#190Stable
teeth whitening tustin#150Stable
dentures tustin#140Stable
best dentist tustin#250Stable
tustin smile care tustin ca#3▲ 190Stable
best dentist tustin ca#4▼ 1210Stable
tustin smile care#4▲ 41110Improving
white gunk on teeth#4New260Improving
dentist in tustin ca#4110Stable
dentist tustin#5▼ 1320Stable
dental implants tustin ca#6▲ 48140Improving
tustin dental implants#690Stable
dental implants tustin#7▲ 1590Stable
thick white stuff after flossing teeth#8New880Improving

Source: Semrush organic research (US database) for smiletustin.com. Change column shows movement versus June; "New" means the keyword entered the top 100 this month. Overall the domain grew from 458 to 541 ranking keywords month-over-month.

Local Falcon Grid

Local Map Rankings

Where the practice shows up on Google Maps across the local grid for dentist in tustin. Each circle is a geographic search point — greener is better, the blue pin is the office. Click any circle to see the rank at that point. Smile Tustin appears in all 121 grid points again this month and holds around #6–7 on average across a very competitive Tustin market — steady with June, with the focus still on pushing mid-pack points into the top-3.

Keyword: dentist in tustin
Grid: 11×11 · 3 mile radius
Scanned: July 28, 2026
6.60
Avg Rank (ARP)
121/121
Points Ranked
5.79%
SoLV
121
Search Points
#1
#2–3
#4–5
#6–7
#8–9
#10–19
#20+
Not ranking
Office
Google Analytics 4 · via Windsor

Traffic to Each Page

Top pages by organic visits in July. The "white stuff on your teeth" blog surged to the top spot — a clear example of the content program compounding into real traffic.

Source: Windsor / Google Analytics 4 organic sessions per page. Bar widths are relative to the top page.

Google Analytics 4 · via Windsor

Where Traffic Comes From

How visitors found the website in July, broken down by channel. A paid social campaign launched this month drove a large block of new visits, while organic search still grew in its own right — 355 sessions in June to 387 in July.

58% 29% 10%

Total sessions this month: 1,350

Paid Social58%779 sess.
Organic Search29%387 sess.
Direct10%139 sess.
Organic Social2%29 sess.
Referral & Other1%16 sess.

Source: Windsor / Google Analytics 4 — sessions by default channel group. "Referral & Other" includes Referral, AI Assistant, and Unassigned.

Google Business Profile · via Windsor

Google Business Profile Performance

Activity on the Google Business listing this month and the prior 5 months — calls, web clicks, reviews, and how often the profile showed up in Search and Maps. July set a 6-month high for impressions.

This month at a glance

24
Phone Calls
▲ 1 vs June (23)
+8
New Reviews
216 total · 5.0★
39
Website Clicks
▲ 6 vs June (33)
1,045
Searches / Impr.
Search + Maps · 6-mo high

6-month trend

MonthImpressionsSearchMapsWeb ClicksCallsDirections
Feb 2026784473311311963
Mar 2026875537338421982
Apr 2026951586365383158
May 2026828509319372264
Jun 2026866529337332399
Jul 20261,045690355392453

Source: Windsor / Google Business Profile insights. Impressions = Search + Maps (desktop + mobile).