Website Audit for Dental Care of Brentwood

References to "Smile Studio Los Angeles Dentists" and "Smile Studio" appear on Dr. Raanan's bio page, the General Dentistry page, the Cosmetic Dentistry page, and likely others. The site is wearing another practice's brand by accident.

Several pieces of content are published as blog posts (og:type: article) when they should be service pages. When two URLs on the same domain target the same keywords, Google has to pick one — and rankings split, suppressing both.

Both blog URLs are tagged with og:type: article in their metadata — Google reads them as blog content. We also found a completely malformed link inside the cosmetic blog post:

On Dr. Justin Raanan's bio page, multiple "Read more" and credential links are broken or point to about:blank. The malformed link inside the cosmetic blog post is another example. The "View All Services" button on the homepage points to # (nowhere). The Harvard / USC / ADA / Alpha Omega credentialing logos all share one mashed-together URL string instead of linking individually to verification sources.

The "MENU" button opens a popup with only top-level links. Invisalign, Implants, Veneers, Laser Dentistry, Gum Grafting, Sedation, Pediatric — none appear in navigation. Patients have to scroll the homepage and click through categories. Search engines treat unlinked service pages as low-priority, which is one reason Invisalign and Laser Dentistry show zero organic traffic.

Both header buttons link to mychart.myoryx.com. The moment a patient clicks, they leave the site entirely — taking SEO signals, analytics, and remarketing opportunities with them. The buttons also visually break on hover. One reason the Authority Score sits at 9/100.

On the General Dentistry page (and others), the phone number wraps onto two lines because the "Call Now (310) 826-8911 / Book an Appointment" line isn't wrapped in a proper non-breaking element. Hard-coded line breaks in the page builder also misalign content across viewports. These are symptoms of a page built one-off in Elementor instead of from reusable, responsive components.

Image filenames like pexels-rb-audiovisual-1996887-scaled.jpg confirm Pexels stock photos sitewide. A luxury practice that teaches at Harvard is hiding its real credibility — actual office, actual team, actual equipment, actual before/after results — behind generic imagery. AI search engines also weight original visuals.

The homepage has strong FAQ content — but no FAQPage schema, no semantic markup, and questions are phrased as internal speak ("Can a Periodontist help?") instead of how patients search ("How much do dental implants cost in Brentwood?"). AI engines can't extract it cleanly, so they cite competitors instead.

The tartar article pulls ~390 visits/month — and almost none of them convert. No contextual CTA back to cleanings or periodontal service pages. Meanwhile Invisalign and Laser Dentistry rank for keywords but get zero traffic.

Semrush flags drjustinraanan.com as a direct organic competitor. The header logo also links to drrodneyraanan.com. Multiple Raanan-family practice sites are competing for the same keywords — Google has to choose, and rankings split.

No Dentist schema, no Physician schema for each doctor, no FAQPage on FAQs, no MedicalProcedure on treatment pages, no AggregateRating to surface the 50+ five-star reviews in Google's rich results.

The domain has 2,970 backlinks from 428 referring domains, but Authority Score sits at 9/100. The brand reputation (Harvard, 50+ five-star reviews, Best Dentist Brentwood 2025) isn't reflected online because the site isn't structured to capture and signal that authority.