Prepared for Armonk, NY · June 2026
We reviewed every signal — page-by-page content, Semrush rankings, Local Falcon coverage, schema markup, Google Business Profile configuration, and the manual user experience. The audit surfaced the issues below. This report explains what's holding the site back, and exactly how we'd fix it.
We graded the site across four categories using Semrush data, manual review, and Core Web Vitals testing. The numbers below show the percentage of best-practice items the site currently meets in each pillar.
Where the practice stands on organic search performance today.
Ranking under 80 keywords points to thin content and no keyword strategy — not a technical block.
The link profile that drives — or drags down — domain authority.
429 backlinks from 132 referring domains, but Authority Score is only 6 — the links aren't quality enough to move authority. Worth a backlink quality review + ongoing authority building.
The three issues doing the most damage right now — fix these first and everything else compounds faster.
No navigation on desktop and no menu on mobile — visitors can't move through the site, and Google can't crawl a clear structure.
CriticalNo treatment pages and no FAQs. The site ranks for just 2 keywords and gets ~14 visits/mo — there's nothing for Google or AI to rank.
CriticalEvery photo is generic stock — no real images of the doctors, team, or office. That undercuts trust and E-E-A-T with both patients and Google.
HighWhere the site ranks in Google organic search for the core local terms patients actually search.
| Keyword | Google Rank |
|---|---|
| dentist in armonk | Not on page 1 |
| dentist near me | Not on page 1 |
| dental implants in armonk | Not on page 1 |
| emergency dentist in armonk | Not on page 1 |
| dental veneers in armonk | Not on page 1 |
| dental cleaning in armonk | Not on page 1 |
| invisalign in armonk | Not on page 1 |
| all-on-4 in armonk | Not on page 1 |
| root canal in armonk | Not on page 1 |
Source: Semrush organic positions (US desktop), June 2026. The site ranks for only 2 keywords total — not on page 1 for any core local term. (It does, however, dominate the Google Maps pack — see below.)
These terms already appear in your website's content, but the site isn't ranking on page 1 for them — fast wins once the pages are optimized.
| Keyword | Appears On | Monthly Searches | Current Rank |
|---|---|---|---|
| dental implants westchester | No page yet | 110 | Not in top 100 |
| dentist armonk ny | Homepage | 70 | Not in top 100 |
| dentist chappaqua | No page yet | 70 | Not in top 100 |
| cosmetic dentist westchester | No page yet | 50 | Not in top 100 |
| dentist mount kisco | No page yet | 50 | Not in top 100 |
Source: Semrush (US), June 2026. High-value local & nearby-town terms the practice has no dedicated page for yet — each one is a content opportunity.
How the practice's ranking-keyword footprint and organic traffic compare to nearby competitors.
Big opportunity: there isn't much strong competition in Armonk — even the top local practices rank for only ~30 keywords and pull a handful of organic visits a month. With the right website and content foundation, Leone Dental Group can stand out and outrank every dental practice around it.
Each row: large number = ranking keywords (bar); smaller "/mo" figure = monthly organic traffic — both from Semrush (US · June 2026). Note: deardoctor.com was excluded — it's a national dental patient-education site (~8,045 keywords), not a local Armonk competitor.
Where the practice shows up in the map pack across the local grid.
Average map rank 1.1 · Visible in 100% of the grid
Local Falcon · "dentist in armonk" · 5×5 grid, 2.5 mi (June 2026). Ranks #1 across the entire grid — Leone owns the Armonk map pack. The opportunity is the website & organic, not the map.
We don't believe in flashy launches that flame out. The plan starts with a strong foundation, then layers ongoing engines on top — each one compounding the last.
The website is the single biggest liability — no navigation, no real content, all stock imagery, and just 2 ranking keywords. We rebuild it from the ground up with real content, clean structure, and on-page SEO so the site finally matches the practice's #1 Armonk map-pack position.
Why this matters: a strong foundation is what every other channel — reviews, backlinks, content, AI search — needs to actually compound. Skipping it means the rest of the work leaks instead of stacks.
Audit the profile, disavow toxic links, then build quality backlinks, citations & brand mentions across high-authority dental and local publications.
4 strategic blogs per month written for AI search and traditional SEO — filling topic gaps and pushing ranking keywords past 80+.
Hands-on GBP management: weekly posts, review responses, Q&A, photos, tracked with Local Falcon to dominate the map pack.
Semrush, Local Falcon, GA4 & Search Console together — monthly reports show what's working and what to iterate next.
Ongoing technical SEO, schema, and Core Web Vitals maintenance so the rebuilt site stays fast, clean and fully indexed.