Dentist Nerds — Smart Dental Marketing
SEO Audit & Growth Report · Confidential
Audited: marconidentalgroup.com

Website Audit for Marconi Dental Group

Prepared for Carmichael, CA · Jun 2026

We reviewed every signal — page-by-page content, Semrush rankings, Local Falcon coverage, schema markup, Google Business Profile configuration, and the manual user experience. The site already has a deep content library — the audit shows what's keeping it off page 1 for the searches that bring in patients. This report explains what's holding the site back, and exactly how we'd fix it.

Prepared For
Marconi Dental Group
Carmichael, CA
Report Date
Jun 2026
Tools: Semrush, Local Falcon, manual UX
Issues Found
3 critical · 6 other
across the site
Our Recommendation
Optimize & Grow
content is there — unlock it
Health Score Breakdown

Overall site health: 50/100.
Strong content library — let down by local visibility & ADA.

We graded the site across four categories using Semrush data, manual review, and Core Web Vitals testing. The numbers below show the percentage of best-practice items the site currently meets in each pillar.

Overall Site Health
0 50 100
50/100
Needs Work · Optimize & Grow
Content Quality & Accuracy
60%
User Experience & Navigation
40%
AI Search Visibility (AEO)
45%
Local Search & Maps
45%
Semrush

Search Visibility

Where the practice stands on organic search performance today.

Monthly Traffic
organic visits / mo
Solid
Ranking Keywords
target: 80+
Well above target
AI Visibility
cited in AI answers
Weak

1,553 ranking keywords is a real asset — but most are informational blog terms ranking on page 2+. The job is converting that footprint into page-1 local rankings, not creating content from scratch.

Semrush

Authority & Backlinks

The link profile that drives — or drags down — domain authority.

Total Backlinks
223 referring domains
Thin
Domain Authority
caps how high pages rank
Low — needs links
Toxic / Spam %
confirm via Backlink Audit

The issue here isn't toxic links — it's too few of them. Just 223 referring domains gives an Authority Score of 11, which caps how high even well-optimized pages can climb. Quality link building & citations are the lever. (Toxic % is a placeholder — confirm with a Semrush Backlink Audit.)

Biggest Priorities

Top 3 Weaknesses

The three issues doing the most damage right now — fix these first and everything else compounds faster.

01

Local money pages buried

The pages that win patients rank on page 5+ — "dental implants Sacramento" sits at #50 and "dental hygienist near me" at #56. The pages exist; they're just not optimized to rank.

Critical
02

ADA accessibility non-compliance

Manual review flagged the site as non-compliant — contrast, alt text and labeled forms are missing. That's both a patient-access barrier and a real legal exposure.

Critical
03

Low domain authority

Authority Score of 11 from just 223 referring domains. The link profile is too thin to push pages onto page 1 — quality links & citations are the unlock.

High
Other issues we found
  • FAQs present but missing FAQPage schema (no AI/AEO markup)
  • Heavy stock imagery — add real doctor, team & office photos
  • Content skews informational — realign toward local commercial terms
  • Average usability — tighten navigation & book/call CTAs
  • Limited internal linking between service pages
  • Few recent Google reviews / GBP posts
Semrush

Local Keyword Rankings

Where the site ranks in Google organic search for the core local terms patients actually search.

KeywordGoogle Rank
dentist in carmichael#2
dentist near meNot on page 1
dental implants in carmichaelNot on page 1
emergency dentist in carmichael#4
dental veneers in carmichaelNot on page 1
dental cleaning in carmichaelNot on page 1
invisalign in carmichaelNot on page 1
all-on-4 in carmichaelNot on page 1
root canal in carmichaelNot on page 1

Source: Semrush organic positions (US desktop), June 2026. “Not on page 1” = ranked outside Google’s top 10. Map-pack (Local Falcon) ranks appear in the Google Maps section.

Content Gap

Keywords On Your Site You Don't Rank For

These terms already appear in your website's content, but the site isn't ranking on page 1 for them — fast wins once the pages are optimized.

KeywordAppears OnMonthly SearchesCurrent Rank
tmd TMD article 14,800 Page 3 (#24)
diastema What Is a Diastema 9,900 Page 5 (#46)
what causes tmj TMJ disorder article 5,400 Page 6 (#58)
dental hygienist near me Hygienist page 3,600 Page 6 (#56)
dental implants sacramento Implants page 720 Page 5 (#50)

These pages already exist and rank just off page 1 — stronger on-page content, internal links, schema and domain authority will push them up.

Ranking Keywords

You vs. Local Competition

How the practice's keyword footprint compares to nearby competitors.

Marconi Dental Group
1,553
San Marin Dental
5,915
Andler Dental
2,036
West Park Village Dental
1,551

Keyword counts from Semrush organic research. Marconi is mid-pack — within reach of the leaders once authority and on-page optimization catch up.

Local Falcon Grid

Google Maps Visibility

Where the practice shows up in the map pack across the local grid.

Keyword scanned: dentist in carmichael
Top 3 in the map pack
Page 1 (4–10)
Not ranking (11+)

Average map rank 2.8  ·  Visible in 100% of the grid

Local Falcon · "dentist in carmichael" · 5×5 grid, 2.5 mi (June 2026).

Grid is illustrative — run a live Local Falcon scan for "dentist Carmichael" to set real cell ranks, average & % visible.

Our Game Plan

How Dentist Nerds Fixes This

We don't believe in flashy launches that flame out. The plan starts with a strong foundation, then layers ongoing engines on top — each one compounding the last.

⚡ Start Here
01
The Foundation
Optimize the foundation you already have.

What we'd do in Step 1

Marconi already has a deep content library — over 1,500 ranking keywords. This isn't a rebuild; it's an unlock. We fix what's keeping those pages off page 1 and close the compliance gaps, so the ongoing engines below have a clean base to compound on.

  • Fix ADA accessibility. The site came back non-compliant — close the contrast, alt-text and labeled-form gaps our review flagged.
  • Optimize the local money pages. Implants, hygienist and core service pages exist but rank page 5+ — rework on-page content, titles and internal links so they can climb.
  • Add FAQPage schema to treatment pages. The FAQs are already written — they just need structured markup for rich results and AI answers.
  • Realign content toward local commercial terms. The footprint skews informational; point that authority at the searches that book patients.
  • Replace stock imagery with real photos of the doctors, team & office to build trust and authenticity.
  • Tighten usability — clearer navigation and obvious book/call CTAs on every key page.

Why this matters: the content is already there — fixing the foundation is what lets every other channel (reviews, backlinks, content, AI search) compound instead of leak.

What runs alongside & after — the ongoing engines
02

Authority & Backlinks

The profile is thin, not toxic — so we focus on building quality backlinks, citations & brand mentions across high-authority dental and local publications to lift Authority Score off 11.

TargetDomain Authority climbing month over month
03

Content Engine

4 strategic pieces per month written for AI search and traditional SEO — plus refreshing existing posts to capture the local, commercial terms that convert.

TargetMove buried pages onto page 1
04

Google Business Management

Hands-on GBP management: weekly posts, review responses, Q&A, photos, tracked with Local Falcon to dominate the map pack.

TargetTop-3 Map Pack for core keywords
05

Tracking & Reporting

Semrush, Local Falcon, GA4 & Search Console together — monthly reports show what's working and what to iterate next.

TargetMonthly reporting · always know where you stand
06

Foundation Upkeep

Ongoing technical SEO, schema, and Core Web Vitals maintenance so the rebuilt site stays fast, clean and fully indexed.

TargetHealthy technical baseline, every month