A new single-page website has replaced a website with many pages that ranked for over 700 keywords. This audit quantifies what is now at risk and lays out the emergency rescue and rebuild plan to protect years of SEO equity.
The practice recently switched from a ProSites site with many pages to a new single-page website. The old site ranked for 711 keywords with roughly 500 monthly visitors. The new site has ONE page and appears AI-generated — no service pages, no doctor bios, no trust signals. Google will begin devaluing those old URL rankings within weeks. Without action to recreate those pages, years of SEO equity will be lost.
The new site looks clean on the surface, but structurally it cannot hold the rankings the old site earned. Here is what the data shows.
Semrush identifies the top Palo Alto and Peninsula dental practices winning the searches this practice needs to win.
The market leader with the deepest content footprint and strongest authority. Dominates broad and commercial-intent queries across Palo Alto.
A well-rounded family practice with solid service-page coverage and a steady backlink profile. Consistently ranks just behind the leader.
A specialist practice that owns high-value implant and periodontal queries. Punches above its size on commercial-intent terms.
A focused cosmetic practice with lighter authority but targeted ranking pages. Captures meaningful cosmetic and whitening traffic nearby.
Two views of search share: total estimated organic sessions, and the commercial-intent searches that actually book high-value treatment.
Six high-leverage opportunities to recover lost equity and grow into the commercial-intent market.
These positions exist today only because the old ProSites pages remain in Google's index. Most of them have no corresponding page on the new site.
Each of these pages existed on the old ProSites site and earned rankings. None exists on the new single-page site.
Twelve prioritized actions across four phases — starting with emergency archive recovery and moving through rebuild, expansion, and ongoing management.
Pull the ProSites site from Wayback Machine. Recover every URL, service page, and blog post before Google fully drops them.
Build a redirect map. Preserve link equity. Tell Google where content moved.
Define the design standard: professional photos, doctor bios, trust signals, service-page architecture, conversion CTAs.
Implants, periodontics, gum grafting, cosmetic, Invisalign/braces, emergency, endodontics, bone graft, sinus lift. Each with title tags, meta, H1/H2, FAQ schema.
Dentist + LocalBusiness schema, Doctor/Person schema, FAQ schema, breadcrumbs. Critical for rankings and AI Overviews.
Full profile: services, photos, appointment links, Q&A, review acquisition system. Fastest path to Local Pack for "dentist palo alto" (390/mo).
Audit 764 backlinks. Disavow toxic links. Build Healthgrades, Zocdoc, Vitals, 1-800-Dentist, Apple Maps, Nextdoor, Palo Alto Chamber.
Stanford area directories, Silicon Valley press, dental associations. Target: AS lift from 10 → 18–22 in 12 months.
Structure content for ChatGPT/Perplexity/Google AI Overviews. FAQ schema answering "best dentist palo alto," "dental implant cost palo alto," etc.
Traffic, keyword positions, GBP stats, review count, new backlinks, AI visibility.
4 blog posts/month targeting Palo Alto patient questions. Every post links to a service page, formatted for AI citation and Google AI Overviews.
Continuous outreach to local directories, dental associations, and Silicon Valley press. Sustained backlink growth improves Authority Score and AI visibility month over month.
Commercial search share grows from 6.4% → 18–24%. Organic traffic grows from 529/mo → 1,200–1,800/mo. GBP Local Pack entry for "dentist palo alto" and "dental implants palo alto." Authority Score lifts to 18–22. All reported monthly.