Prepared for [City, ST] · Mon 2026
We reviewed every signal — page-by-page content, Semrush rankings, Local Falcon coverage, schema markup, Google Business Profile configuration, and the manual user experience. The audit surfaced the issues below. This report explains what's holding the site back, and exactly how we'd fix it.
We graded the site across four categories using Semrush data, manual review, and Core Web Vitals testing. The numbers below show the percentage of best-practice items the site currently meets in each pillar.
Where the practice stands on organic search performance today.
Ranking under 80 keywords points to thin content and no keyword strategy — not a technical block.
The link profile that drives — or drags down — domain authority.
Many backlinks but low authority = a toxic profile dragging the site down. Disavow & clean up first.
The three issues doing the most damage right now — fix these first and everything else compounds faster.
High link volume but low authority — spammy links are capping rankings until they're disavowed.
CriticalService pages are too short and missing FAQ schema, so they don't rank or earn AI citations.
CriticalOutside the map pack across most of the grid — GBP isn't optimized for the target area.
HighWhere the site ranks in Google organic search for the core local terms patients actually search.
| Keyword | Google Rank |
|---|---|
| dentist in [city] | #— |
| dentist near me | #— |
| dental implants in [city] | #— |
| emergency dentist in [city] | #— |
| dental veneers in [city] | #— |
| dental cleaning in [city] | #— |
| invisalign in [city] | #— |
| all-on-4 in [city] | #— |
| root canal in [city] | #— |
Source: Semrush organic positions. Replace each keyword's city + live Google rank per client (good = 1–3, amber = 4–10, red = 11+/none).
These terms already appear in your website's content, but the site isn't ranking on page 1 for them — fast wins once the pages are optimized.
| Keyword | Appears On | Monthly Searches | Current Rank |
|---|---|---|---|
| dental implants [city] | Implants page | 720 | Not in top 100 |
| invisalign [city] | Invisalign page | 480 | Not in top 100 |
| emergency dentist [city] | Homepage | 390 | Page 4 (#34) |
| teeth whitening [city] | Cosmetic page | 320 | Not in top 100 |
| veneers [city] | Cosmetic page | 260 | Page 3 (#28) |
These are pages you already have — they only need stronger content, internal links & schema to rank.
How the practice's keyword footprint compares to nearby competitors.
Bar widths are illustrative — set each bar's width:% relative to the top competitor.
Where the practice shows up in the map pack across the local grid.
Average map rank 8.4 · Visible in 36% of the grid
We don't believe in flashy launches that flame out. The plan starts with a strong foundation, then layers ongoing engines on top — each one compounding the last.
This is the heaviest lift — and the precondition for everything that comes next. We rebuild the entire website with a strong technical and on-page SEO foundation. Without this layer in place, the work in the engines below won't compound the way it should.
Why this matters: a strong foundation is what every other channel — reviews, backlinks, content, AI search — needs to actually compound. Skipping it means the rest of the work leaks instead of stacks.
Audit the profile, disavow toxic links, then build quality backlinks, citations & brand mentions across high-authority dental and local publications.
4 strategic blogs per month written for AI search and traditional SEO — filling topic gaps and pushing ranking keywords past 80+.
Hands-on GBP management: weekly posts, review responses, Q&A, photos, tracked with Local Falcon to dominate the map pack.
Semrush, Local Falcon, GA4 & Search Console together — monthly reports show what's working and what to iterate next.
Ongoing technical SEO, schema, and Core Web Vitals maintenance so the rebuilt site stays fast, clean and fully indexed.