Prepared for Murray, UT · Jul 2026
We reviewed every signal — page-by-page content, Semrush rankings, Local Falcon coverage, schema markup, Google Business Profile configuration, and the manual user experience. The audit surfaced the issues below. This report explains what's holding the site back, and exactly how we'd fix it.
We graded the site across four categories using Semrush data, a Local Falcon map scan, and a manual team review. The practice has a great review base (4.8★, 569 reviews) and a clean site — but it is not showing up on the local map and has thin content and no FAQ/AI signals.
Where the practice stands on organic search performance today.
Only ~17 organic visits a month and 115 keywords (competitors rank for 350–660). No FAQ/AI content — thin content and no keyword strategy, not a technical block.
This isn't a practice that never ranked — it's one that lost its rankings. Through 2021–2022 the site climbed to roughly 1,100 organic keywords and about 700 visits a month. Then in February 2023 the traffic and keywords fell off a cliff — the signature of a website change (redesign or migration) that dropped URLs, redirects, or content. The good news: traffic that was earned once can be rebuilt.
Source: Semrush organic trend, slcsmiles.com (2016–2026). The cliff in early 2023 lines up with a site change — recovering it starts with restoring lost URLs & redirects, then rebuilding content and links.
The link profile that drives — or drags down — domain authority.
121 of 192 referring domains sit at authority score ≤2 (~65%) — a spammy link profile dragging authority down to 8/100. Disavow & clean up, then build quality links.
The three issues doing the most damage right now — fix these first and everything else compounds faster.
SoLV 0% — not in the top 20 anywhere on the "dentist murray" grid, despite 4.8★ and 569 reviews. The map pack is wide open.
Critical121 of 192 referring domains sit at authority ≤2 (~65%), holding Authority Score at just 8/100. Needs a disavow + quality link building.
CriticalTreatment pages have no FAQs or FAQ schema, so the site earns few AI citations and misses voice / AI-assistant search.
HighWhere the site ranks in Google organic search for the core local terms patients actually search.
| Keyword | Google Rank |
|---|---|
| dentist murray utah | #35 |
| dentist near me | Not in map pack |
| dentist slc utah | #10 |
| smile makeover utah | #4 |
| cosmetic dentistry salt lake city | #13 |
| teeth whitening slc | #13 |
| dental implants salt lake city | #17 |
| emergency dental care salt lake city | #17 |
| veneers salt lake city ut | #25 |
Source: Semrush organic positions (US desktop, Jul 2026). Green = 1–3, amber = 4–10, red = 11+ / none. "dentist near me" confirmed via the Local Falcon map scan.
These terms already appear in your website's content, but the site isn't ranking on page 1 for them — fast wins once the pages are optimized.
| Keyword | Appears On | Monthly Searches | Current Rank |
|---|---|---|---|
| dental implants salt lake city | Full-Mouth Implants page | 390 | Page 2 (#17) |
| smile reconstruction | Smile Makeover page | 320 | Page 3 (#22) |
| dental implants in salt lake city | Full-Mouth Implants page | 260 | Page 4 (#31) |
| cosmetic dentistry salt lake city | Homepage | 210 | Page 2 (#13) |
| dentist murray utah | Homepage | 210 | Page 4 (#35) |
These are pages you already have — they only need stronger content, internal links & schema to rank.
How the practice's keyword footprint compares to nearby competitors.
Ranking-keyword counts (Semrush). Nearby competitors rank for 3–6× more keywords — a direct content gap.
Where the practice shows up in the Google map pack across a 5×5 grid around the Murray office. Every point came back not ranking (outside the top 20) — a wide-open opportunity given the 4.8★ / 569-review profile.
Average map rank 21+ (not ranking) · Visible in 0% of the grid
We don't believe in flashy launches that flame out. The plan starts with a strong foundation, then layers ongoing engines on top — each one compounding the last.
The site and the reviews are already strong — the gap is visibility. Step 1 is a focused push on local ranking and content (not a rebuild): get the practice into the Murray map pack and give Google and AI real content to rank.
Why this matters: the practice already has the reputation — 4.8★ across 569 reviews — it's just invisible where patients search. Fix local visibility and content, and every other channel compounds on top of it.
Audit the profile, disavow toxic links, then build quality backlinks, citations & brand mentions across high-authority dental and local publications.
4 strategic blogs per month written for AI search and traditional SEO — filling topic gaps and pushing ranking keywords past 80+.
Hands-on GBP management: weekly posts, review responses, Q&A, photos, tracked with Local Falcon to dominate the map pack.
Semrush, Local Falcon, GA4 & Search Console together — monthly reports show what's working and what to iterate next.
Ongoing technical SEO, schema, and Core Web Vitals maintenance so the rebuilt site stays fast, clean and fully indexed.